Welli is an API (Application Programming Interface) and a Brand 🖖 that will tell you, based on the ingredients, whether the food is climate-, health- and animal-friendly or not, i.e. whether it is vegan or not. Which for example can be used to improve filtering tools, categorization, personalization, recommender systems and search. Thus making customer experience much better than today's inconvenient experience backed by inaccurate tools. Which will make shopping climate-friendly plant-based foods as easy and convenient as being an omnivore for all.
Welli helps food businesses/organizations ride the sustainability and plant-based trend 📈 and not be left
You'd want to, just like Bill Gates and Richard Branson, invest in plant-based. Increase your sales as
climate-conscious and plant-based people want to buy from a place that facilitates the smarter and sustainable
shopping experience. Vegan trend grows every day as people educate
themselves, thus the demand for a more convenient experiences. You don't want to be left behind. Welli makes
buying vegan food as convenient as possible for everyone. Leaving current inaccurate tools and inconvenient shopping experience behind.
Welli is a brand 🖖, powered by a smart program, making it easy for people to choose sustainable food. Welli can also be used in filtering tools, categorization, personalization, recommendations and search.
Welli is a way to communicate and show 📣 your higher commitment to customer experience and sustainability in a new, fresh, interesting, positive and friendly way that will onboard many new people. We will put in the marketing effort into growing the brand in a modern appealing way à la Oatly.
Welli helps to create better customer experiences by taking consumer's dietary preference into account, allowing for better personalization. 🎯 E-commerce is growing. Customers want better customer experiences. Welli's contribution to better customer experience will increase online sales. 💰
Help others make good choices. Welli helps companies help their customers make more sustainable choices, thus contributing to company's CSR and the achievement of the SDGs ✅ thus helping us save ourselves from the climate change. Take a stand and reap the benefits.
Climate change as the biggest risk
Welli can make choosing climate-friendly vegan food equally easy and convenient as it is to be an omnivore. This is the missing piece for sustainable eating to go mainstream and create the needed change for the climate and environment. If it is easy and convenient for people to eat plant-based food and it helps the planet, their health and animals then it is a win-win situation that more people will take. Welli's brand (à la Oatly) will educate and increase the recognition factor for sustainable foods, which is crucial for increased awareness and guiding people towards climate-friendly decisions. Welli is focusing on veganism, because it is according to science, the force that is maximizing the positive impact in the world where climate change, global resource constraints and other environmental problems are on us to solve. Learn more about How?
What Are Some Of The Use Cases?
In online grocery stores & services like Instacart. The current filters only look for pre-existing Vegan labels on the products, which leaves huge amount of other vegan food undiscoverable. The better Welli service can be used in filtering & search tools, labeling, dietary preferences and personalization, which will make customer experience so much better and facilitate the buying of vegan food, lower the threshold and make it as easy as it is for omnivores at the moment where you won’t: need to scroll through all of the non-vegan products, go through each product checking the ingredients, get recommendations of products that are non-vegan and so on, as it is today.
Try out MVP demo browser extension.
Welli becomes smarter and smarter. Upcoming Machine Learning capabilities will make it even better!
Welli opens up opportunities for further impactful projects such as:
In physical stores it can be used for creating:
Another use case is to mark products that are vegan but don't initially have the mark on the product label. That can be done either by manufacturers or the stores themselves.
Welli can also be used in restaurants and other food service to mark what dishes are vegan or not.
New startups and existing businesses can utilize & built on top of Welli.
Join ZALAB and help us help the world. Welli is part of ZALAB FoodTech. Learn more