Welli has arrived with peace. πŸ–– Live long and prosper! It helps humans choose climate-, health- and animal-friendly food.

Welli helps food businesses/organizations ride the sustainability and plant-based trend πŸ“ˆ and not be left behind. You'd want to, just like Bill Gates and Richard Branson, invest in plant-based. Increase your sales as climate-conscious and plant-based people want to buy from a place that facilitates the smarter and sustainable shopping experience.

Welli is a brand πŸ––, powered by a program, making it easy for people to choose sustainable food. Welli can also be used in filtering tools, categorization, personalization, recommendations and search.

Welli is a way to communicate and show πŸ“£ your higher commitment to customer experience and sustainability in a new, fresh, interesting, positive and friendly way that will onboard many new people. We will put in the marketing effort into growing the brand in a modern appealing way Γ  la Oatly.

Welli helps to create better customer experiences by taking consumer's dietary preference into account, allowing for better personalization. 🎯 E-commerce is growing. Customers want better customer experiences. Welli's contribution to better customer experience will increase online sales. πŸ’°

Help others make good choices. Welli helps companies help their customers make more sustainable choices, thus contributing to company's CSR and the achievement of the SDGs βœ… thus helping us save ourselves from the climate change. Take a stand and reap the benefits.

How Does it Work?

Welli is an API (Application Programming Interface) that will tell you whether the food is vegan or not, based on the ingredients. Welli becomes smarter and smarter. Upcoming Machine Learning capabilities will make it even better!


Global climate emission sources veganism compared to other diets when it comes to CO2 equivalents per day per person EAT Lancet

Welli's brand will increase the recognition factor for sustainable foods. Brand and recognition is important, which increases awareness and helps people make climate-friendly decisions.

Welli is focusing on veganism, because it is according to science, the force that is maximizing the positive impact in the world where climate change, global resource constraints and other environmental problems are on us to solve. Learn more about How? Vegan trend grows every day as people educate themselves, thus the demand for a more convenient experiences. You don't want to be left behind. Welli makes buying vegan food as convenient as possible for everyone. Leaving current inaccurate filters behind.

Try out a demo browser extension.

Welli can make choosing vegan equally easy and convenient as it is to be an omnivore. This is the missing piece for sustainable eating to go mainstream and create the needed change for the climate and environment. If it is easy and convenient for people to eat plant-based food and it helps the planet, their health and animals then it is a win-win situation that more people will take.

What Are Some Of The Use Cases?

In online grocery stores & services like Instacart. The current filters only look for pre-existing Vegan labels on the products, which leaves huge amount of other vegan food undiscoverable. The better Welli service can be used in product filters, dietary preferences and personalization, which will facilitate the buying of vegan food, lower the threshold and make it as easy as it is for omnivores at the moment where you won’t: need to scroll through all of the non-vegan products, go through each product checking the ingredients, get recommendations of products that are non-vegan and so on, as it is today.

It can also be used in restaurants to mark what dishes are vegan or not.

In physical stores it can be used for creating departments within different divisions with clear indication of vegan products. One could create a smart store app showing you vegan products only and through which you could buy the products directly, pick them up where they are in store and walk out without standing in line. Another use case is to mark products that are vegan but don't initially have the mark on the product label. That can be done either by manufacturers or the stores themselves.

New startups/existing businesses can utilize & built on top of Welli.

Let the right people do the job for as half as much.

Help us help the world. Part of ZALAB FoodTech. Learn more