Welli is an API (Application Programming Interface) and a Brand 🖖 that will tell you, based on the ingredients, whether the food is climate-, health- and animal-friendly or not, i.e. whether it is plant-based/vegan or not. Which for example can be used to improve filtering tools, categorization, personalization, analytics, recommender systems and search. Thus making customer experience much better than today's inconvenient experience backed by inaccurate tools. Which will make shopping climate-friendly plant-based foods as easy and convenient as being an omnivore for all.
Welli helps food businesses and organizations ride the sustainability and plant-based trend 📈 and not be left
behind. Big prominent names have been and are heavily investing in plant-based industry which is growing steadily. Increase your sales as more and more sustainability-conscious people want to buy from a place that facilitates smarter, sustainable and convenient
Welli helps to create better customer experience and personalization. Allowing e-commerce take the full advantage of the digital nature and grow even more. Welli's contribution to better customer experience will drive more people to shop online thus increasing e-commerce sales. 💰
Welli is a way to communicate and show 📣 your higher commitment to customer experience and sustainability in a new, fresh, interesting, positive and friendly way that will onboard many new people. We will put in the marketing effort into growing the brand in a modern appealing way à la Oatly so that you can reap the benefits.
Welli helps companies help their customers make more sustainable choices, thus contributing to company's CSR and the achievement of the SDGs ✅ thus helping us save ourselves from the climate change.
Climate change as the biggest risk
Welli can make choosing climate-friendly vegan food equally easy and convenient as it is to be an omnivore. This is the missing piece for sustainable eating to go mainstream and create the needed change for the climate and environment. If it is easy and convenient for people to eat plant-based food and it helps the planet, their health and animals then it is a win-win situation that more people will take. Welli's brand (à la Oatly) will educate and increase the recognition factor for sustainable foods, which is crucial for increased awareness and guiding people towards climate-friendly decisions. Welli is focusing on veganism, because it is according to science, the force that is maximizing the positive impact in the world where climate change, global resource constraints and other environmental problems are on us to solve. Learn more about How?
What Are Some Of The Use Cases?
Online grocery stores. The current filters only look for pre-existing Vegan labels on the products, which leaves huge amounts of vegan food undiscoverable as there are many products that are vegan if you look at the ingredients but which don't have the label. Welli fixes that and can be used to improve filtering & search tools, labeling, dietary preferences, personalization and customer experience. Welli facilitates the shopping of climate-friendly plant-based foods which lowers the threshold and makes it as easy as it is being an omnivore where you won’t need to go through each product to check the ingredients. Vegans won't need to scroll through all of the non-vegan products and get recommendations of products that are non-vegan and so on, which is the case today.
Try out MVP demo browser extension.
Welli becomes smarter and smarter. Upcoming Machine Learning capabilities will make it even better!
Welli opens up opportunities for further impactful projects such as:
In physical stores it can be used for creating:
Another use case is to mark products that are vegan but don't initially have the mark on the product label. That can be done either by manufacturers or the stores themselves.
Welli can also be used in restaurants, online ordering and other food service to mark what dishes are vegan and not.
New startups and existing businesses can utilize & built on top of Welli.
Join ZALAB and help us help the world. Welli is part of ZALAB FoodTech. Learn more